GOOG and Exchanges

14

February, 2011

Wow! You guys read the New York Times article over the weekend on Google, and The Dirty Little Secrets of Search? Here it is if you missed it; it is “must read”: Dirty Little Secrets Of Search.

Apparently, J.C. Penny was showing up tops all over the internet in thousands of Google internet searches, from “dresses” to “area rugs” to “Samsonite luggage”. It was stupefying, as there could be no possible way that J.C.Penny would be number one organically (i.e.

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