High Frequency Trading in Online Advertising?

19

November, 2012

 

We stumbled across this article in the Pittsburg Post Gazette over the weekend,  and think this article belongs on your “must read” list this week: Your Online Attention, Bought in an Instant. The article discusses how, on the internet, we are all being sized up by algorithms that are judging us by what we Google, what sites we visit, and the ads we click. Unbeknownst to us, our profiles are being sold to the highest bidder in a process of real-time-bidding that takes place in milliseconds.

Does this sound familiar?

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